A business enterprise has both physical and intellectual assets. In today’s world, intellectual property or IP is worth more than physical assets. Intellectual property refers to the intangible asset a company has. These may be in the form of brand value, corporate status, customer loyalty, reputation, etc. What is IP evaluation and why is it necessary? A company’s trademark and brand equity have a definite stake in its net worth. …
How Canada’s Consumer Privacy protection act impacts privacy practices of business organizations
How Canada’s Consumer Privacy protection act impacts privacy practices of business organizations With the open exchange of information online, Individual privacy has become the foremost requirement for all. Even Business organizations are under compulsion to safeguard the privacy of their employees. In Canada, the federal government is keen on enforcing individual privacy. In November 2020, the Canadian government instituted a new law for individual privacy. This law called CPPA- Consumer…
Business Intelligence for IP Law firms: Why Do You Need It?
Business Intelligence for IP Law firms: Why Do You Need It? Companies use Business Intelligence to make better and more accurate decisions. But, the real potential of Business intelligence is much more. And only IP law firms can realize this. Canadian IP law firms use Business Intelligence to a greater extent and gain strategic benefits. Business Intelligence helps them to get a holistic view of their client companies. It also…
Trademark or Copyright Law – Which one is best for you
Most people think of assets as being physical and tangible as a piece of land or house, but intangible assets like Intellectual Property can also fetch you income. That is why companies try to protect their Intellectual Property through legal means. They engage expert IP laws to do this. There are many laws to help you protect your Intellectual Property. Some of them are Trademark Laws, Copyright Laws, Patent laws,…