Brand Clearance


Are you or your company considering a new brand or want a trademark name?

Before investing in marketing your new brand, have us conduct a comprehensive trademark search for brand registration Canada to determine if it is clear for your intended use as a trademark brand or trademark business name. If you already have an established brand or business name and want a trademark name, we provide trademark service and trademarking service in a user friendly and cost effective manner for all trademarks.

A comprehensive trademark search for brand name registration differs in three ways compared to a preliminary trademark search. A search is crucial before you file a trademark. First, a comprehensive trademark search examines many additional databases. These searches are managed by specialized search firms that have access to databases of company names, trademarks, press releases, business publications, domain name databases, and many others for those who want to register brand name. If someone is already using a term that is similar to a proposed trademark brand, even if un-registered as a trademark, it could limit the ability to register or use a proposed brand. Second, a comprehensive trademark search looks for conflicting marks using a much wider frame of reference than employed in a preliminary search or filing for trademark, although we often try to be as encompassing as reasonably possible even in preliminary searches. Third, a preliminary trademark search gives you a “rough idea” about any obvious problems for register a brand name, while a comprehensive trademark search typically gives you a formal legal opinion that analyzes all of the known risks that you may face if you pursue using and registering your proposed brand, and usually amounts to an actual “brand clearance”. Accordingly, such a comprehensive search is generally more expensive to conduct than a preliminary search when you want to file trademark online. It isn’t a guarantee however, since there is always the possibility of a problem that wasn’t found in any of the databases, even with the comprehensive search. But having a thorough analysis and report of the search results lets you evaluate risks before investing in building a brand – key before you file trademark applications. Accordingly, if your client decides that it is interesting in adopting a proposed mark, a comprehensive search is recommended. Alberta brand search and Alberta brand registration is also possible through focusing on Alberta as opposed to for example, an Ontario brand search.